Coach Drivers Encouraged to Make a Big Impact

As if local standards of driving weren't bad enough, I am reliably informed by my transport correspondent that a coach company has recently launched, as part of its "continuous efforts to enhance safe driving performance", an incentive scheme, which includes a Safety Performance Award and a Safety Improvement Award (presumably to reward drivers that go from, say, 12 accidents a year to just nine). 

Rather less predictably - and, indeed, a little worryingly - the company has introduced a "Most Impact Idea Award". I pity the judges on that panel - they'll be snowed under for months.