Monday, 16 January 2012

Crash Course?

I was disappointed to read that a proposed "Most Impact Idea Award" has been dropped by a Bangalore bus company after someone pointed out that perhaps this wasn't the best name after all for a new incentive scheme aimed at trying to persuade drivers to get back to the depot each evening without putting a dent in the company's image.

"Most Effective Idea Award" just doesn't have the same ring, somehow.  

0 comments: