The second part of my interview with that rude bloke from
HARDtalk (did no one tell them how pretentious that styling is?):
HT: I heard that. We thought it added a certain toughness to an already frighteningly tough programme. Moving on, you've indicated that most of your users drop by under the mistaken assumption they’re going to be feasting on some hardcore porn --
U: I'm sorry, but shouldn't that be HARDcore?
HT: I'll ignore that. Besides "Zheng Jie nude", what are the other popular searches that have brought netizens to your site?
U: Well, there's "Zheng Jie upskirt" and "sleep with enema" (mainly Japanese that one), and --
HT: I thought that would be "used panty vending machines" – okay, let's forget about what attracts people to the site, what is the best comment you've ever received?
U: That's an easy one. The husband of Lily Chiang, the former head of the Hong Kong General Chamber of Commerce who has been charged with fraud, wrote to say that the Securities & Futures Commission had investigated his wife's activities and decided she'd done nothing wrong, so she couldn't be guilty.
HT: Thanks for the tip. I'll get the SFC to vet my expense account next time. Tell me – how many of your visitors actually come back?
U: Oh, very few indeed. Most of those that find me via a Google search (or through Yahoo!, I should add – the exclamation mark is right up your street, isn't it?) turn away in disappointment pretty sharpish.
HT: Because they're looking for porn?
U: Yes. Mainly. Though some of them are looking for a serious explanation of what a rendition protocol is and end up being confronted with my review of
The Bourne Ultimatum.
HT: That's another thing. I looked up some of your so-called film reviews and they are, to put it mildly --
U: No, please, you have a reputation to consider. Put it bluntly.
HT: Okay. To put it in a suitably HARTtalkish sort of way, I couldn't make head or tail of them.
U: That is the price paid by any artist who dares to flout clichéd conventions and cut through the artificial boundaries within which our social mores are confined. Think James Joyce, Proust, Anouilh, Becket,
Mary Ma.
HT: I noticed that another of your categories was for C.S. Lewis. I know he's something of a hero to you. How many people come to your site to read about Lewis?
U: On a rough count, zero.
HT: So what was described by a fellow blogger as your mission, viz. to spread the gospel of C. S. Lewis, has been a total failure.
U: Well, I wouldn't say "total" failure because I manage to work him into quite a few of my posts, even the film reviews which you have been so unkind about.
HT: Have you had any sleeper hits among your seemingly thousands of posts?
U: I would have you know that this is actually post number 859 --
HT: It seems like thousands.
U: As I was saying, number 859, and yes, I've been pleasantly surprised to have emerged as the number two most popular site for
Nadezhda Mandelstam ahead of Amazon.com, Google books, Slate and Facebook --
HT: Facebook? I thought she was dead?
U: You could say that of most of those with Facebook accounts.
HT: Time for one more.
U: Another success story? I'd have to go for my Egon Ronay piece on Hong Kong's uber-pretentious
Jardin de Joel Robuchon. My review of the place outranks the restaurant's own website on Google.
HT: That must amuse the management.
U: I sincerely hope so. But, since they're French, not much chance of that, I fear.
HT: Well, Ulaca, that's all of my precious time I'm going to waste on you. I'm off to interview someone of real stature, like Ed Milliband.
U: Who?