Talk about flogging a dead horse! The South China Morning Post have sent out yet another email trying to squeeze cash out of punters who have apparently done their SWOT analyses and made the business decision that paying six grand to attend a workshop with Tom Peters would be a waste of time.
In the meantime, someone's obviously told the Post that they need to tone down their prognostications of impending disaster, so they are no longer setting this event (or "master-class", as it's now being called) in the context of "the most significant economic turmoil since World War II" (March) or the "economic crisis" (April), but have adopted a nonchalant, Noel Cowardesque pose, referring by way of an aside to "the economic climate the way it is" between puffs from their silver plated cigarette holder.
Some bright spark in the marketing firmament must also have told the SCMP to target the niche audience consisting of that half of the population which aren't men, resulting in this extraordinary claim about Tom:
"He was also one of the first to see the enormous opportunities in creating products and services to cater for the hugely underserved women's market and the strong need for women in senior management."
But,Michael McComb , for it is he, leaves the best till last, managing to make two schoolboy howlers in the same sentence:
"For enquiries, please contact our Customer Service Hotline at (852) 2680 8822 or email to circulationsub@scmp.com."
Who on earth would want to receive enquiries from the hotline operators? Information, perhaps, but enquiries?
And "please ... email to circulation@scmp.com"?
Next time, Mr. McComb, don't email to me. Phone to me instead.
In the meantime, someone's obviously told the Post that they need to tone down their prognostications of impending disaster, so they are no longer setting this event (or "master-class", as it's now being called) in the context of "the most significant economic turmoil since World War II" (March) or the "economic crisis" (April), but have adopted a nonchalant, Noel Cowardesque pose, referring by way of an aside to "the economic climate the way it is" between puffs from their silver plated cigarette holder.
Some bright spark in the marketing firmament must also have told the SCMP to target the niche audience consisting of that half of the population which aren't men, resulting in this extraordinary claim about Tom:
"He was also one of the first to see the enormous opportunities in creating products and services to cater for the hugely underserved women's market and the strong need for women in senior management."
But,
"For enquiries, please contact our Customer Service Hotline at (852) 2680 8822 or email to circulationsub@scmp.com."
Who on earth would want to receive enquiries from the hotline operators? Information, perhaps, but enquiries?
And "please ... email to circulation@scmp.com"?
Next time, Mr. McComb, don't email to me. Phone to me instead.
2 comments:
On the subject of schoolboy howlers: "SWAT analysis"? Either that's gone completely over my head, or you didn't read the book very carefully!
Strengths
Weaknesses
Opportunities
Threats
Wot have I done?!
Changed accordingly.
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